Ideation and Goal Setting with Robin Landa


You want to set clear goals and come up with creative ideas worth pursuing for this year, right?

So how do we go from vague thoughts to productive thinking?

If anyone can answer this question for us today is our guest, Robin Landa.
Right from the start this chat with Robin provides us with the exact process of effective ideation. From setting corporate goals, individual goals, or solving new problems, Robin’s insights will get you thinking differently about ideation and goal setting.

Throughout the episode, you’ll hear Laura and Robin talk about her 3 G process, how to determine your goals, why setting goals in smaller doses works best, how identifying your non-negotiables will help you set better boundaries, and much more.

Thank you for tuning in! If you haven’t listened to episode 92 where Laura shares her 3 step process for building and keeping boundaries in your life, then go back and check it out!

In this episode, we cover:
-How Robin’s book can help you set goals and generate ideas.
-How Gen Z will shape the future of business.
-Goal prioritization.
-Pain points, boundaries, and non-negotiables.
-How DEI and the Three Gs relate.

Resources and links mentioned during this episode:
-Visit Robin’s website at and connect with her via LinkedInInstagramTwitter, and Youtube.
-Read Robin’s book – The New Art of Ideas: Unlock Your Creative Potential and Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design.
-Download a free The New Art of Ideas worksheet here.
-The next cohort of the You Belong in the C-Suite Group Coaching Program starts in February 2023! Fill out an application and get on the waitlist at
-Laura’s first book – Values First. How Knowing Your Core Beliefs Can Get You the Life and Career You Want – is now available! Grab your copy today!
-Find your Free Values Worksheet HERE and take action on what matters most today!
-Want to work with Laura? Check out her programs and coaching services.

Connect with Laura:
-Follow The Catch Group on LinkedIn.
-Follow the show on Instagram @thecatchgroup.
-Enjoying what you hear? Follow and leave a review HERE.

More about Robin Landa:

Robin Landa is a distinguished professor at Kean University and a globally recognized ideation expert. She is called a “creativity guru” and one of the top authors of books on creativity, design, and advertising and has won numerous awards. The Carnegie Foundation counts her among the “Great Teachers of Our Time.” She has written twenty-five books, including Strategic Creativity, Graphic Design Solutions, Advertising by Design, Build Your Own Brand, Designing Brand Experiences, and Nimble.

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