Leading with Digital Empathy with McKenna Sweazey

Digital communication has become an integral part of the modern workplace, and as a result, the use of online communication tools and platforms have become the bread and butter of our work. 

To dive deeper into the rise of digital communication, today Laura welcomes digital empathy expert McKenna Sweazey.
Join them as they talk about the different ways we can improve our digital communications and thrive in an asynchronous work environment.

In this episode, you’re also going to hear McKenna discuss how certain tools can influence the company culture, the importance of setting rules about the technology organizations use, examples of how to improve our day-to-day activities in a hybrid working environment, and more.

Thank you for tuning in! If you haven’t listened to episode 86 where Laura and Sherelle Reed talk about the ability to bounce back in difficult times, then go back and check it out!

In this episode, we cover:
-What empathy is.
-How to be a great coach in a hybrid work environment.
-What people can start and stop doing to increase their digital empathy.
-The mistakes people are making in digital communication.
-How to communicate, motivate and coach your team effectively.

Resources and links mentioned during this episode:
-Visit McKenna’s website at www.mckennasweazey.com and connect with her via LinkedIn and Twitter.
-Read her book – How to Win Friends and Manage Remotely.
-Laura’s first book – Values First. How Knowing Your Core Beliefs Can Get You the Life and Career You Want – is now available! Grab your copy today!
-Want to work with Laura? Check out her programs and coaching services.

Connect with Laura:
-Follow The Catch Group on LinkedIn.
-Follow the show on Instagram @thecatchgroup.
-Enjoying what you hear? Follow and leave a review HERE.

More about McKenna Sweazey:

McKenna Sweazey is a dynamic and pragmatic author, speaker, and coach in the field of virtual leadership. Her book, How To Win Friends and Influence People Over Zoom, is coming September first from Career Press.

With years of global (and inherently virtual) leadership under her belt, McKenna has spent countless hours crafting her management skills to be as effective in person as from 6,000 miles away and wants to share that information with your readers.

Her career has spanned successful start-ups, like Taboola where she spent five years, and which IPO’d in 2021 and to the venerated Financial Times, where she served as head of global marketing. And now, again, she’s the VP of marketing at an early-stage start-up. This has given her insight into how different types of companies function, and how those nuances affect people doing their best work remotely.

Lots of people talk about how you should upskill for remote teams, but very few are as dedicated to creating day-to-day frameworks that can make remote work more effective as McKenna. Given her experience, these ideas aren’t theoretical. This is for real people with real colleagues and managers they need to communicate and collaborate with.

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