What comes to mind when you hear the word assertive? 
Many people believe assertiveness equals aggressiveness. Others think it’s for the weak. And some others even think they can’t be assertive because they don’t want to seem rude.

This episode is all about changing our mindset on what assertiveness is and how we can practically apply it through the lens of values and boundaries.
Our guest, Ivna Curi is the CEO and founder of AssertiveWay.com, a leading website offering communication training, workshops, and a community of professionals looking for ways to improve their assertiveness.

Throughout this episode, you’ll hear Ivna and Laura discuss what so many of us get wrong about assertiveness, how to know when we need to be assertive, an interesting story where Laura lacked assertiveness in her communication, and more.

This is an important talk, perhaps a game-changer for many of us. Make sure you listen in and take action!

Thank you for tuning in! If you haven’t listened to episode 83 where Laura and Mark C. Crowley talk about the science-backed behaviors that managers can implement to increase employee performance, then go back and check it out!

In this episode, we cover:
-Common myths about assertiveness.
-The benefits of being assertive.
-How to use your values to speak up assertively.
-Actionable tips and tools to become more assertive.
-Effective ways to speak with assertiveness.

Resources and links mentioned during this episode:
-Visit Ivna’s website at www.assertiveway.com and connect with her via LinkedIn, Facebook, Twitter, Instagram, and Youtube.
-Join Ivna’s Assertive & Likable 10 Day Challenge and don’t forget to tune into the Speak Your Mind Unapologetically Podcast.
-Laura’s first book – Values First. How Knowing Your Core Beliefs Can Get You the Life and Career You Want – is now available! Grab your copy today!
-Want to work with Laura? Check out her programs and coaching services.

Connect with Laura:
-Follow The Catch Group on LinkedIn.
-Follow the show on Instagram @thecatchgroup.
-Enjoying what you hear? Follow and leave a review HERE.

More about Ivna Curi:

Ivna Curi helps professionals speak up effectively with assertive communication (disagree, get ideas across, ask what they need to be successful, handle conflict, give effective feedback…) without coming across as aggressive or difficult so they can be taken seriously, lead with authority, and contribute at a higher capacity. This improves organization DEI, engagement, and productivity. She provide talks, experiential workshops, and trainings both online and in person.