You Can Be Yourself Here with DDS Dobson-Smith


Today more than ever, what we do has become who we are. And the same goes for companies where organizational behaviors, as well as how their leaders behave, determine how they are perceived.

Our guest today is DDS Dobson-Smith, CEO and founder of Soul trained – an executive coaching consultancy that is on a mission to create a world of leaders who are worth following and also to create workplaces around the world where people can be themselves.

DDS works in conjunction with organizations and their leadership to create diversity and help them understand the importance and value of a diverse and inclusive workplace.

Throughout this episode, you’ll hear DDS talk about the process of establishing a sense of belonging, and why it goes beyond sharing photos supporting groups or causes on social media. You will also learn about the psychological need of having a connection and making people feel they can be themselves as the main ingredient toward creating an inclusive culture, and much more!

Thank you for tuning in! If you haven’t listened to episode 76 where Laura and three participants from the first cohort of the You Belong in the C-Suite Group Coaching Program talk about how they went from drained and dissatisfied to focused and fulfilled in their careers, then go back and check it out!

In this episode, we cover:
-What lifelong learning looks like.
-How to become someone worth following.
-Difference between diversity and inclusion.
-Why difficult conversations around DEI are so important to have.
-How leaders can create a culture of belonging.

Resources and links mentioned during this episode:
-Visit DDS Dobson-Smith’s website at and connect with them via LinkedIn and Instagram @soul_trained.
-Check out DDS’s book You Can be Yourself Here and be on the lookout for his second book Leadership is a Behavior Not a Title, coming out in September.
-Laura’s first book – Values First. How Knowing Your Core Beliefs Can Get You the Life and Career You Want – is now available! Grab your copy today!
-Want to work with Laura? Check out her programs and coaching services.

Connect with Laura:
-Follow The Catch Group on LinkedIn.
-Follow the show on Instagram @thecatchgroup.
-Enjoying what you hear? Follow and leave a review HERE.

More about DDS Dobson-Smith:

DDS has spent the last twenty-five years introducing individuals, teams, and organizations to the fundamental joys and benefits of belonging. They are the founder and CEO of the executive coaching consultancy Soul Trained – consulting for big brands like Target, Spotify, and Udemy – as well as a registered neuro-linguistic psychotherapist, and certified as an Executive Coach by the Oxford School of Coaching & Mentoring.

Before founding Soul Trained, DDS held a range of senior, executive, and C-suite roles across a host of sectors and companies, including Marks & Spencer Plc; Eurostar International; Crossrail Ltd (building a new railway through London); Sony Music Entertainment; and Essence Global, part of the world’s largest advertising company, WPP. They are the bestselling author of You Can Be Yourself Here.

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