British novelist, John Buchan once said, “The task of leadership is not to put greatness into humanity, but to elicit it, for the greatness is already there.” And we couldn’t agree more!
As a leader, empowering your team to succeed and guiding them to achieve their full potential is key when creating solutions and reaching long-term outcomes.

Our guest today is the perfect example of what elevating businesses and the capability of people to achieve new levels of performance look like.

Her name is Deb Coviello, and she is the founder of Illumination Partners, LLC – a consulting firm that helps leaders navigate change and reach peace of mind in their businesses.

Throughout this conversation, you’ll hear Deb talk about how your core values influence the way you lead and impact your organization, a personal story of what needed to change within her to make her team perform to a higher potential, the impact of the great resignation, and more.

Thank you for tuning in! If you haven’t listened to episode 48 where Laura and money mindset coach, Natalie Bullen talk about money mindset, how to rewrite your money story, and many other great things, then go back and check it out!

In this episode, we cover:
-Being mislabeled as an introvert.
-Pivotal moment that changed Deb’s outlook in her own leadership.
-Seeking results vs long-term outcomes.
-Deb’s new book, The CEO’s Compass.
-Leadership in a changing environment.
-The power of asking for feedback.

Resources and links mentioned during this episode:
-Visit Deb’s website at and connect with her on LinkedinTwitterFacebook, and Instagram.
-Tune into her podcast The Drop In CEO.
-Read Deb’s book – The CEO’s Compass: Your Guide to Get Back on Track.
-Find your Free Values Worksheet HERE and take action on what matters most today!

Connect with Laura:
-Follow The Catch Group on LinkedIn.
-Follow the show on Instagram @thecatchgroup.
-Enjoying what you hear? Follow and leave a review HERE.

More about Deb Coviello:

Deb Coviello is an advisor, author, podcast host, and Founder of Illumination Partners, a consulting firm for CEO’s navigating change. A trusted partner to C-Suite Leaders, Deb brings 25+ years of experience and strategy in Quality and Operational Excellence roles combined with her 20 years in the Flavors and Fragrance industry to support her clients as they work together to identify, assess, and solve the issues that are preventing their business growth. Certified as Lean and Six Sigma Blackbelt in Process Improvement, she has developed powerful programs devoted to helping CEO’s identify emerging leaders, understanding “People’’ are your greatest tool in your toolbox.
Deb is a board member of Women in Flavor & Fragrance Commerce, (WFFC), an avid Curler with the Cincinnati Curling Club, a mother of three and resides in Cincinnati Ohio with her husband Dan of 32 years.

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